Apr 18, 2022
In Welcome to the Food Forum
When we think someone is real, we question them less. We trust them. Brand authenticity affects new business Maybe their main line of sales Denmark Phone Number List in a big way - "that's exactly how I see things, I should look at their products." it affects repeat customers Maybe some great customer service, an employee who helped us get something in a pinch - "They're a great company and they employ great people." It will affect the adoption of Denmark Phone Number List New Or a previous experience might encourage you to own a new game - "The last game I bought from these people was really good, I can try this new game. Sometimes the adoption of a new product or Denmark Phone Number List is associated with No doesn't depend on how good it looks or how well it's marketed, but on people translating their past experience with an old product or Denmark Phone Number List service. Why Brand Authenticity Matters (Especially Now?) When people are faced with fewer service choices, previous experience comes into play, and we tend to stay true to brands that have given us value in the past. Usually this tends to be SMEs or local brands. In times of crisis, people tend to move Denmark Phone Number List to them geographically and metaphorically for goods and services. SMEs and locals tend to be able to provide more personalised customer service, coupled with consumers’ own empathy for those going through similar situations, attracting loyalty when it’s Denmark Phone Number List most. It's worth mentioning that this isn't just based on value as price. Equally important is the value of an emotional connection, as Tesco discovered during the credit crunch, when they cut prices everywhere, which turned out to be a bad idea.